Lesley University Rebrand

Brand Guide

Working with an external consulting firm, I assisted in developing a new style guide to coincide with a rebranding of the university. The process involved the creation of guidelines for identity, color palettes, personality, typography, and visual elements.

In addition to the planning, development, and production of the style guide, I provided oversight and was a resource for other departments and external vendors to ensure brand compliance on all materials and communications.

Awareness Campaign

As part of the rebranding process, I assisted with the creation of a large awareness campaign including bus wraps, billboards, and buyouts of Harvard Square and Porter Square T Stations utilizing print and digital assets.